Diversified Helps SNY Launch New Manhattan Studios

Downtown facility gives production team more than twice as much space, more creative freedom.

After spending more than a decade on Sixth Avenue, SNY this weekend officially goes on-air from a new home on the 49th and 50th floor of 4 World Trade Center. The new home is a bit further downtown and taps into the vibrancy of downtown Manhattan. It also gives the SNY production team more than twice as much work space and nearly twice as much studio space as it had previously.

“We outgrew that studio 10 years ago,” says Steve Rabb, president, SNY. “We had a graphics department housed in what used to be a dressing room, and we were bursting at the seams. This space affords our production people the space to create great content, and we will be in here for a long time.”

The total space grew from 30,780 sq. ft. to 39,369 sq. ft.; the production space, from 12,840 sq. ft. to 26,856 sq. ft. Studio space is now 3,750 sq. ft., vs. 2,239 sq. ft. The facility now has two control rooms, three studios, and more than 14 set locations; even the break room, with floor-to-ceiling windows and a view uptown, can be used to for production purposes.

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