GE Power Experience Center

Immersive, Visually-Dynamic Experience Center Promotes Concept of Resource Conservation

General Electric (GE)’s energy techniques company, GE Power, built a Customer Experience Center within their new Canadian Headquarters that would mirror the Company’s passion for energy, technology and efficiency. They were looking for a way to visually express this passion in a memorable and immersive way and to teach guests and visitors about different and modern methods of energy conservation.

The Center brings GE’s Grid IQ™ technologies to life through a Prysm video wall and several wall-mounted touch screen displays that allow clients to explore GE’s energy technologies firsthand and discover solutions to improve and enhance their energy grids. In fact, this video wall is the world’s largest curved Prysm video wall, measuring 58-feet wide by 7-feet tall and comprising 175 individual tiles with the thinnest seams currently possible. Incorporating today’s greenest large-format display technologies, the video wall consumes just one-tenth the power of traditional digital displays. Video processing is provided by the latest Extron Quantum™ Elite processor and a professional grade multi-zone audio system was installed to complete the media experience. The entire Customer Experience Center features Crestron automation and can be controlled through an iPad.

Driven by multiple unique PC’s, the video signals are processed by a scalable video wall processing system which allows for a cascade of images and a variety of display image scenarios. Utilizing a custom-designed control system, users can interact with the displays in a meaningful way, managing the various scenes and images presented by way of mobile iPads or touch panels. A digital audio presentation mixer, combined with powerful amplifiers and speakers, provides a truly zoned audio system with absolute user control in various areas of the Center, further enhancing the interactive and immersive nature of the solution.

GE wanted to create a one-of-a-kind experience for their clients. The Diversified team worked directly with GE on the concept, design and implementation of the system and utilized the newest cutting-edge technologies, resulting in one of the world’s most immersive digital environments.


  • Integration Awards 2013 Winner – Top Corporate Installation
  • ProAV Spotlight Awards 2013 Winner – Top Corporate Installation
  • Digi Awards 2013 Winner – Best Interactive Technology Roll-Out
  • InfoComm People’s Choice 2013 Winner – Best Corporate installation
  • Gold DSE Apex Award Winner – Highest honor for Business, Industry & Government Installation
  • EMEA InAVation Awards 2014 Winner – Best International Project