485 La Trobe Street

Picturesque Flagstaff Gardens Inspire Digital Content For Experiential Lobby Space Technology

485 La Trobe Street is a state-of-the-art, contemporary commercial space in Melbourne, Australia and the epitome of 21st century collaborative and open workplaces. The Digital Experience and Information System (DEIS), designed and installed by Diversified, provides the ultimate lobby experience with striking digital signage, wayfinding and audio systems.

The feature pieces of the lobby are two video walls that line each side of a passage into the lobby—a landscape 4×4 video wall paired with a portrait 2×2 video wall. The 4×4 video wall consists of 16 ultra-high definition signage displays, offering an almost seamless appearance and low-light reflection, crucial in a lobby filled with natural light.

Not only did Diversified undertake the hardware and system integration, but the company’s Creative Services team of designers and digital signage specialists worked closely with Lendlease to workshop, design and develop the mesmerizing graphics for the video walls and two digital directory boards. The video walls welcome visitors and tenants into 485 La Trobe, displaying the time, date and weather forecast; and the directory boards guide users to the businesses located in the building’s north and south towers.

In keeping with the owner’s idea of bringing the gardens inside, Diversified designed alluring 4K animations of nature and the elements to set the scene in the space and complement the lobby’s stunning breathing wall. With four captivating designs, the videos rotate according to the four seasons that they reflect; a rainforest with tropical butterflies in spring, bees hovering amongst the yellow tickseed flowers in summer, the tumbling auburn leaves of autumn, and a roaring fireplace with floating embers in winter.

Diversified was able to present Lendlease with a sleek Digital Experience and Information System with ease in management, stunning content design, and the latest in digital signage technology and audio infrastructure, giving all tenants and visitors the ultimate digital signage lobby space experience.