CIBC Toronto Pearson Airport

Delivering brand messaging via airport LED video wall digital signage

Canadian Imperial Bank of Commerce’s (CIBC) banking presence at Toronto Pearson International Airport needed a boost. The bank wanted to drive more traffic and deliver changing brand messages, 24/7 within the bustling airport, which would require an engaging LED Video wall digital signage solution.

The area designated for the signage was a beautiful space in Terminal 1, below the airport ceiling, above the newly built branch bank. Sitting high above the branch, the display would be visible from greater distances, delivering maximum impact.

The solution’s content design would be created by a leading Toronto digital design company who needed a technology solutions provider that was equally as creative with the experience and technical know-how to help bring their vision to life. The Diversified team built an exact replica of the airport LED video wall in their Toronto Assessment Center showroom to ensure that every detail—technical, structural and aesthetic — was covered. This way, the client was able to compare and select the technology best suited to the application.

Diversified also invited CIBC’s ad agency into the facility, so that they could test and perfect their customized content for the display. Additionally, a structural engineer was brought into the project to measure infrastructure strength in the airport’s ceiling.

The client ultimately chose a Leyard 6mm pixel-pitch airport LED video wall. Thin and lightweight, it’s ideal in a hanging application. Pixels can be calibrated individually to ensure uniform color and brightness—essential to reproducing CIBC’s brand colors with perfect consistency. In the busy airport environment, the display views well at all angles as a continuous, seamless digital surface. It’s also an environmentally friendly, energy-conscious power-supply design, all important elements for a public space and a conscientious brand.