1800 K Street

Animating Architecture Through the Use of Video
and Dynamic Digital Signage

1800 K Street is a commercial office building located in the heart of downtown Washington, DC. For this project, Diversified worked with Stantec Architecture and real estate developer, CBRE, to upgrade and enhance the existing 200,000-square-foot office building while it was still occupied. The $40 million retrofit included a new glass facade, renovating the lobby, elevators and mechanical systems of the 44-year-old building.

Deutsche Asset & Wealth Management’s 1800 K Street NW building underwent a major renovation that included a new glass façade and the installation of windows on the south side of the building to increase natural light. Outside of the building, Diversified designed and custom built an 8mm LED digital banner supporting and complimenting the building’s unique design features and took more than a year of needs analysis study with the design and construction team to properly integrate it into the building’s curtain wall structure. The 2-foot high by 230-foot long digital banner bends around the building’s corner onto 18th street and supports geospatial designs, digital signage, news feeds and area weather.

Inside the lobby, Diversified’s design leveraged a mosaic LED solution that allowed designers to mix-and-match three different LCD display tile shapes and sizes into unique arrays, a solution that would not have been possible with traditional video walls. Featuring a trend-setting 1:1 aspect ratio square LCD video tile, our solution provides unique opportunities for creativity with digital displays.

As such, throughout the project, Diversified worked with content provider Niles Creative Group to provide the digital content that is currently displayed on both installations. Working with the artist, David Niles—well known for his work at the Comcast building in Philadelphia and CityCenterDC, also located in the District—the resulting product has proven second to none in creativity, artistry and innovation.

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