10 Ways to Utilize Digital Signage
How to make your digital signage and digital signage strategy work harder for you.
Digital signage can help to further engagement, communication and connection among associates no matter where they are. However, digital signage serves as more than just a way to promote your brand. Making your digital signage platform and integration work for you is an easy way to relay in-office safety measures, organizational communications and news. Digital signage can keep associates in the know anywhere they may be.
10 ways your digital signage and digital signage strategy can work harder for you:
- Reach a Remote Audience
Organizations can share digital signage content through integration with collaboration platforms. Associates can receive digital signage content “pings” on Microsoft Teams, Webex Teams or other such platforms as well as accessing content through embedded URLs or online portals.
- Support Hot Desking or Hoteling
Room booking integration and checking space availability is essential for a safe office space and guaranteed social distancing.
- Promote Safe and Healthy practices
Leverage digital signage to make sure all associates are aligned with company expectations for social distancing, mask wearing, sanitizing and other safety practices.
- Support Check-Ins and Temperature Checks
Digital signage can ensure that all individuals coming to your building have a safe body temperature. Additionally, having a check-in system serves as a way to account for visitors.
- Utilize Automated Feeds to Supplement and Boost Content
Automated feeds can fill the gap in content while still being relevant to your organization. They can include industry-specific infotainment and news, organization-relevant social media content or content posted in a collaboration platform that is pushed automatically to your digital signage.
- Convert Interactive Digital Signage Into a Touchless Experience
Eliminate shared touched surfaces by converting interactive displays into a touchless experience. Workarounds include enabling voice commands or allowing mobile phones to remotely control an interactive display.
- Optimize Content to Scale to Any Signage Display or Content Zone
By working with content templates that take your display resolutions and content zone sizes into consideration, your messaging will never be cut off or look too small. Some templates are even responsive, where you can design your messaging just once and it will scale to portrait displays, landscape displays or any custom resolution displays.
- Establish a Hierarchy or Organizational Standard for Content
Organizing your content by department, office location, audience type, message importance and other categories allows your messaging to target the right audience at the right time and place. Localized messaging only needs to reach certain displays while higher-level content can reach everyone.
- Give Content Contributors the Permissions They Need
Fix that Goldilocks conundrum with the right permissions. Content contributors need to have access to just the right information. Too much, and the platform can overwhelm them. Too little, and they’ll be hindered from being able to properly post their content.
- Brand Your Digital Signage Messaging
Make sure that your content is branded to your organization to ensure your content looks professional and shows relevance to your audience.